Brocart, philip, design

Philippe Brocart

R comme reflet La règle, ici, pour que le roman s’invente : qu’un mot en reflète un autre et qu’il en brouille le contour. De billard à pillard1, le reflet trace la route.

1. Dans Comment j’ai écrit certains de mes livres, on apprend que c’est la transformation d’une première phrase, «les lettres du blanc sur les bandes du billard» en cette autre «les lettres du blanc sur les bandes du pillard», qui a produit le roman Impressions d’Afrique.

R as in reflection A ground rule for constructing the novel: each word always has to reflect another, blurring the contours. From billard to pillard,1 the mirror effect paves the way.

1. In Roussel’s How I Wrote Certain of My Books, we learn that the novel Impressions of Africa is based on the transformation of the opening phrase“les lettres du blanc sur les bandes du billard” into this other one“les lettres du blanc sur les bandes du pillard.”

Brocart, philip, design
The creative, immersive entrance at Maison&Objet was done by the teamLab studio.

Directeur Général de Safi.

What does your job entail ? 

SAFI brings together designers and distributors from all over the world (60 percent of our clients are foreign) at the Maison&Objet trade fair and Paris Design Week. In a way, we act as business accelerators, ensuring our clients achieve a return on investment. For the 2,800 exhibitors (600 new each year), we create experiences and organize thematic forums against standardization, install spaces for exchange, and so on.

How would you like to see Maison&objet and Paris Desgin Week develop ?

I want to pursue networking and develop the MOM [Maison&Objet and More] digital platform worldwide: “open” 365 days a year, it has the same selection criteria as the trade fairwhich include making an innovative contributionand can spark interest in new visitors.

What's the first thing you do when you get to a new place ?

I ask agents and contacts there to show me the latest hotels, concept stores, shops, designers (we showcase eight to ten rising talents at each fair) and promising interior designers. I was just in Tokyo, where I discovered Morioka Shoten, a tiny bookstore that sells one fine limited-edition book for one week. Roundabout, based in a garage in Shibuya, sells office accessories, kitchen utensils and small furnishings. Japan surprises me more than anywhere else. The people have an uncanny sense of the art of concept, with a dash of eccentricity and meticulous attention to detail, based on their strong craft heritage.

What places share the core values of Maison&Objet and Paris Design Week ?

Boutique hotels and the new coworking trends, like Kwerk in Paris and David Rockwell’s NeueHouse in New York.

A journey in time ? 

Into the future, to see how ancestral skills have endured alongside digital technology. I’m thinking of some young Mexican designers, who are perpetuating their heritage in different ways.

1963 Naissance à Nice.

1987 Diplômé de l’IUP de Colmar.

1991 Rejoint le groupe Reed Expositions ; directeur du salon Franchise Expo Paris.

2012 Directeur général de Safi, filiale de Reed et d’Ateliers d’art de France, organisatrice du salon Maison&Objet et de la Paris Design Week.

2016 Lancement de la plate-forme digitale MOM (Maison&Objet and More).

8-12 septembre 2017 Salon Maison&Objet, Paris-Nord Villepinte.

8-16 septembre 2017 Paris Design Week.

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