In honor of its new Moscow shop, Longchamp has revived a classic in a new star-studded clutch.
Starting with the original tobacconist’s shop in Paris, every Cassegrain generation has left its mark on the family business, which has morphed into a global label. First was Jean and his leather-trimmed pipes, then his son Philippe, who invented the famous Le Pliage© bag. Launched in 1993, it was the result of his obsession with creating a travel bag that was expandable, light as a feather and strong. It featured a unique combination of nylon and “Russia” leathera material named for the reindeer hides salvaged from the wreck of the Frau Metta Catharina, which set sail from Saint Petersburg in 1786 and sank off the coast of Cornwall, England. The iconic accessory has been regularly reinterpreted, not least by Longchamp’s artistic director, Sophie Delafontaine, the founder’s granddaughter, who has been infusing the company with her boundless enthusiasm for more than 20 years. For this new version, she drew on a child’s sense of wonder, choosing a Le Pliage© clutch to mark the opening of Longchamp’s vast store in Moscow’s popular GUM shopping center. In a nod to Saint-Exupéry’s The Little Prince, a comet shoots through a magical midnight blue cosmos. The limited-edition Paris-Moscow clutch is produced using certified leathers from environment-friendly tanneries, in line with the brand’s philosophy.
Krasnaïa plochtchad 3, Moscou. Tél. +7 495 788 4343.www.gumrussia.com