Air France
a key player
in sustainable
and responsible
tourism

M comme miniature Des miniatures à côté des miroirs, des minarets, les mêmes que dans la ville mais moindres1, les merveilles du monde dans une maison de maître2. Images au mur, ou mirages sur la mer ; masques, têtes de pierre ou cires anatomiques : des machines à songes. En un moment, l’œil ému mêle les mondes. Et rien ne manque à ces paysages minuscules3, pas même le myrte au parfum de musc.

1. À Palerme, on admirera la belle église San Cataldo. 2. Tel le Palazzo Serra di Cassano de Naples. 3. Certains lieux transportent les visiteurs dans des mondes en réduction, décors de tapisserie, paysages imaginaires : à Naples, l’hôpital des Incurables et son musée d’histoire de la médecine ; à Palerme, la Palazzina Cinese, dans le Parco della Favorita.

M as in miniature Miniatures next to mirrors, minarets, the same ones as in the city but smaller,1 the marvels of the macrocosm in a manor house.2 Images on the wall, or maritime mirages; masks, stone heads or wax anatomical models: dream machines. In a moment, the eye is moved, as it mixes and matches worlds. And nothing is missing in these mini-landscapes, not even the myrtle with its musky scent.3

1. The lovely church of San Cataldo can be admired in Palermo. 2. Like the Palazzo Serra di Cassano in Naples. 3. Certain places whisk visitors away into miniature worlds, tapestry motifs, imaginary landscapes: in Naples, the Ospedale degli Incurabili (Hospital for the Incurables) and its Museo delle Arti Sanitarie, a museum of the history of medicine; in Palermo, the Palazzina Cinese, in the Parco della Favorita.

By proclaiming 2017 the International Year of Sustainable Tourism for Development, the United Nations is looking to raise awareness and mobilize decision-makers and the general public to make this sector a catalyst for positive change, promoting business practices and consumer behavior that boost sustainable tourism.

Five key areas promoted by the International Year of Sustainable Tourism for Development:

–Inclusive and sustainable economic growth;

–Social inclusion, employment and poverty reduction;

–Resource efficiency, environmental protection and climate change;

–Cultural values, diversity and heritage;

–Mutual understanding, peace and security.

What exactly is sustainable tourism for development? More than a billion people travel the world every year and tourism is one of the world’s most dynamic job-creating sectors. This International Year aims to enable future generations of travelers to experience authentic, preserved destinations, where profit doesn’t come at the price of social and economic welfare and protected natural resources. Travel can thus be an international vehicle for development and solidarity, combating poverty, protecting the local environment, encouraging mutual understanding and supporting efforts to promote a culture of peace.

Air France in action

For over 80 years, Air France has embodied this spirit, bringing together people and cultures and enabling 93.4 million passengers in 2016 to travel to 328 destinations in 118 countries. To limit its impact on climate change, it began by taking concrete steps to renew its fleet, reduce on-board weight and promote the use of sustainable biofuels in aviation.

The airline has also been working for many years in favor of sustainable and responsible tourism, through enduring partnerships in social, humanitarian and environmental initiatives worldwide (ECPAT France, Agir Pour un Tourisme Responsable, Gawad Kalinga / MAD Travel, Acting for Life). It also backs socially responsible tourism agencies like Double Sens, which will show a film on long-haul Air France flights beginning in June.

Sustainable tourism is also a concern in France, where the airline actively contributes to France’s international prestige, as it transports 34 percent of non-European tourists traveling to the country. It highlights France as a destination through ad campaigns, its in-flight magazines and its website, as well as through innovative local events organized year round by Air France teams on the ground. It also supports the tourist development agency Atout France, and Escales Culturea partnership with the French ministry of culture for the enhancement of France’s lesser-known artistic and cultural heritageand promotes the Côte d’Azur region in the south.

Air France also sponsors events, such as the Schneider Electric Paris Marathon, the 2024 Olympics and the 2025 World’s Fair, all part of the sustainable tourism effort.

The Dow Jones Sustainability Index has recognized the AIR FRANCE KLM group for 12 years as the leading airline with respect to corporate social responsibility (CSR), placing it among the 58 most responsible airlines in the world.

Take action: voluntary carbon offset

All human activity generates greenhouse gas emissions, which are causing the climate change we are seeing today. Sustainable and responsible travel is also about ensuring that your journey is as “carbon neutral” as possible. Air France is encouraging its customers to offset carbon emissions linked to their journey by funding renewable energy access or waste recycling projects in developing countries via the GoodPlanet Foundation.

To offset your carbon footprint, go to

Rua Dom João de Castro, 210. Tél. +351 22 615 6500.

http://corporate.airfrance.com/en/commitments

and click on CSR Strategy

Gawad Kalinga / MAD Travel

Responsible tourism is a key sector of economic development, and the Gawad Kalinga Community Development Foundation, in partnership with the social enterprise MAD (Make a Difference) Travel, organizes alternative and socially responsible missions that contribute to the economic development of villages in the Philippines. Support Gawad Kalinga by donating your Miles to them via the website www.flyingblue.com

ECPAT France

Air France is raising awareness among its passengers about the devastating effects of sexual tourism on underage children, by financing and screening on their planes the preventative campaign of ECPAT France, a French NGO combating the sexual exploitation of children.

“Tourism has become a pillar of economies, a passport to prosperity, and a transformative force for improving millions of lives.” Taleb Rifai, Secretary-General of the UN World Tourism Organization

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