The Live Alpine Data box
Mikaela Shiffrin, Longines ambassador and triple world slalom champion.
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surveillance Launched at the Alpine World Ski Championships, the Longines Live Alpine Data system supplies pros with an avalanche of stats.
Since 1832, watchmaker Longines has been making classically elegant, high-quality affordable watches. But the brand also has a passion for sports timekeeping. In 1912, the watchmaker invented an electromechanical timing device for gymnastics based on the principle of the finish-line tape. The brand is also very involved in skiing. “Since 2006 we have been the official timekeeper for the World Ski Championships,” points out Juan- Carlos Capelli, company vice-president. Longines Timing, its specialist branch, has just launched Longines Live Alpine Data, a revolutionary chip attached to the skier’s boot that weighs less than 10 g and incorporates a radar and motion sensor. It gathers a wealth of information via fiber optics, providing a real-time and continuous measurement of the skier’s speed, accelerations and decelerations, along with an analysis of jumps. “This data, presented in the form of TV graphics, will help people understand downhill skiing better,” says Alain Zobrist, CEO of Longines Timing. It also helps competitors improve their technique. “Live Alpine Data tells me the fastest line to follow on the slope,” said Olympic champion Mikaela Shiffrin, delighted after raking in a slew of titles at St. Moritz. This level of performance shows up in another Longines realm: the watchmaker’s new Conquest VHP (Very High Precision) quartz movement, one of the most precise in the world.