The world as it is

L’économie de la planète en quelques chiffres.


6.9 billion euros: value of the organic market in France in 2016.

564 m height of the world’s highest suspension bridge, in China.

7 of the 10 countries with the world’s highest GDP also rank among those with the fewest average hours worked.

28% of woods and forests, 21% of cities, 50% of farmland and 1% of water expanses: breakdown of the Greater Paris area.


Design without borders

Design fourished in the 20th century, becoming a key factor in product differentiation. It focused on details,bringing both aesthetic and functional criteria into play, and continues to be strongly associated with everyday objects, from mixer to juicer and from chair to sofa. But in this age of dematerialization, its arena has been transformed: entrepreneurs are now less focused on simply selling than in capturing consumers with content (entertainment, information, and what have you). The emerging economy is based on behavior and experience, and seeks to exploit people’s weaknesses—social, cognitive or otherwise— with the aim of monopolizing their time and attention. Phenomena of dependency are analyzed to produce apps for  connected devices that successfully match users’ moods. Talk now is of the design of vulnerability and dependence, of ethics even. Paradoxically, keeping the user in a comfort zone and stripping him of any desire to leave it is distorting the powerful uniqueness of the Internet, as symbolized by a simple function that makes it possible to instantly access something else, elsewhere, namely the hypertext link. One informed user is worth two.


40% of the US labor force will be independent workers by 2020.


700 passengers will be transported per train by the next generation of TGVs (scheduled for 2022), compared with 500 today.


Neither rare nor medium rare

The phenomenon of vegetarianism has never been stronger. It coincides with the publication of numerous studies highlighting the damage done to the environment by excessive cattle breeding and the unhealthiness of a meat-intensive diet. As a counterbalance, the resources of the sea, a feld hitherto of peripheral interest, is now promising important economic benefts, notably those of seaweed, used in the food industry, cosmetics and medicine. Gracilaria chilensis is a red seaweed used to make agar-agar, a gelatin-like product popular with vegetarians. Still very abundant a few years ago on the cold-water shores of southern Chile, its existence is today threatened by overfarming. New methods of aquaculture are being tested so as not to deplete this resource. The seaweed grows naturally, and unusually, in sand, but one of the most promising approaches is to cultivate it on ropes in proximity to fish farms. The latter, which produce large quantities of micro-organic waste, feed the Gracilaria chilensis in a mutually benefcial production cycle.

Source : Étude Expert Market.


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